Accountable marketing the economics of data-driven marketing
Businesses are increasingly concerned about measurability and accountability - particularly in the area of marketing. Executives and managers are searching for reliable methods to ensure that they are getting more out of their marketing efforts, as well as for ways to continue successful operations....
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[Chicago, Ill.],New York, NY
AMA,Thomson
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| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Trà Vinh |
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