Accountable marketing the economics of data-driven marketing

Businesses are increasingly concerned about measurability and accountability - particularly in the area of marketing. Executives and managers are searching for reliable methods to ensure that they are getting more out of their marketing efforts, as well as for ways to continue successful operations....

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Bibliografiske detaljer
Hovedforfatter: Rosenwald, Peter J.
Andre forfattere: by Peter J. Rosenwald
Sprog:Undetermined
English
Udgivet: [Chicago, Ill.],New York, NY AMA,Thomson
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