Accountable marketing the economics of data-driven marketing

Businesses are increasingly concerned about measurability and accountability - particularly in the area of marketing. Executives and managers are searching for reliable methods to ensure that they are getting more out of their marketing efforts, as well as for ways to continue successful operations....

Ausführliche Beschreibung

Gespeichert in:
Bibliographische Detailangaben
1. Verfasser: Rosenwald, Peter J.
Weitere Verfasser: by Peter J. Rosenwald
Sprache:Undetermined
English
Veröffentlicht: [Chicago, Ill.],New York, NY AMA,Thomson
Schlagworte:
Tags: Tag hinzufügen
Keine Tags, Fügen Sie den ersten Tag hinzu!
Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Trà Vinh