Accountable marketing the economics of data-driven marketing

Businesses are increasingly concerned about measurability and accountability - particularly in the area of marketing. Executives and managers are searching for reliable methods to ensure that they are getting more out of their marketing efforts, as well as for ways to continue successful operations....

תיאור מלא

שמור ב:
מידע ביבליוגרפי
מחבר ראשי: Rosenwald, Peter J.
מחברים אחרים: by Peter J. Rosenwald
שפה:Undetermined
English
יצא לאור: [Chicago, Ill.],New York, NY AMA,Thomson
נושאים:
תגים: הוספת תג
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