Accountable marketing the economics of data-driven marketing

Businesses are increasingly concerned about measurability and accountability - particularly in the area of marketing. Executives and managers are searching for reliable methods to ensure that they are getting more out of their marketing efforts, as well as for ways to continue successful operations....

पूर्ण विवरण

में बचाया:
ग्रंथसूची विवरण
मुख्य लेखक: Rosenwald, Peter J.
अन्य लेखक: by Peter J. Rosenwald
भाषा:Undetermined
English
प्रकाशित: [Chicago, Ill.],New York, NY AMA,Thomson
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