Accountable marketing the economics of data-driven marketing

Businesses are increasingly concerned about measurability and accountability - particularly in the area of marketing. Executives and managers are searching for reliable methods to ensure that they are getting more out of their marketing efforts, as well as for ways to continue successful operations....

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書誌詳細
第一著者: Rosenwald, Peter J.
その他の著者: by Peter J. Rosenwald
言語:Undetermined
English
出版事項: [Chicago, Ill.],New York, NY AMA,Thomson
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