01195nam a2200277Ia 4500 TVU_14166 210423s9999 xx 000 0 und d 0324545096 9780324545098 eng 659.2 J104 O'Rourke, James S. The business communication casebook a Notre Dame collection James S. O'Rourke Mason, OH Thomson South-Western 2007 vi, 361 p. ill. 28 cm This casebook, written by a renowned communications expert, offers you the skills for successful case analysis, along with a comprehensive collection of 36 cases that may be applied to any Business Communication issue or theme. The cases in this book focus on real-world companies (i.e. Northwest Airlines, Merck, The Walt Disney Company, Google, Procter & Gamble, Wal-Mart, McDonalds, Sony and Kraft,) and provide the opportunity to put Business Communication theory into practice Corporations; Business communication James S. O'Rourke Trung tâm Học liệu Trường Đại học Trà Vinh