01172nam a2200277Ia 4500 TVU_14200 210423s9999 xx 000 0 und d 0304334316 9780304334315 eng 659.152 I-301 Maitland, Iain How to plan exhibitions Iain Maitland Herndon, VA Cassell 1997 145 p. ill. 25 cm Includes bibliographical references (p. [137]-139) and index This series provides an introduction to advertising in four key media. Written for managers using these media for the first time, each book is a practical guide to planning, preparing, running and evaluating a campaign in a particular medium. The books are supported throughout by real documents such as rate cards and winning advertisements. Codes of practice, useful contacts and recommended reading sections plus a glossary of important words and phrases are included in each book Trade shows Iain Maitland Trung tâm Học liệu Trường Đại học Trà Vinh