01187nam a2200265Ia 4500 TVU_14206 210423s9999 xx 000 0 und d 0324311303 978-0324311303 eng 658.8 S206 Stephen M. Adler Cause for concern results-oriented cause marketing Stephen M. Adler Mason, Ohio Thomson/South-Western x, 149 p. ill. 24 cm Can 'cause marketing' help you succeed? CAUSE FOR CONCERN: RESULTS-ORIENTED CAUSE MARKETING shows you how. Author Stephen M. Adler expertly reveals to you how cause marketing works, why it makes sense for businesses, and how to make a profit using cause marketing. And he also includes special sections on the ethics of cause marketing as well. Plus, CAUSE FOR CONCERN: RESULTS-ORIENTED CAUSE MARKETING is easy-to-read and full of study tools, so you'll be able to succeed on the test also! Social marketing; Social responsibility of business Stephen M. Adler Trung tâm Học liệu Trường Đại học Trà Vinh