01371nam a2200253Ia 4500 TVU_14241 210423s9999 xx 000 0 und d 0324407440 9780324407440 eng 658.8 H103 Hair, Joseph F. Grademaker Study Guide for Lamb/Hair/McDaniel's Essentials of Marketing Joseph F. Hair, Charles W. Lamb, Carl D. McDaniel Mason, Ohio Thomson/South-Western 2006 v, 282 p. 28 cm As part of the Integrated Learning System, the study guide questions are linked to the learning objectives by numbered icons. A student having difficulty with the material found in Chapter 5, Learning Objective 2, can quickly go to this Learning Objective in the Grademaker and find numerous questions and aids to master that material. Every chapter includes application questions in a variety of formats to help students to master concepts. Study guide questions are designed to be similar in type and difficulty level to the Test Bank questions. By careful review of the Grademaker, students can dramatically improve their test scores Marketing; Marketing Joseph F. Hair; Charles W. Lamb; Carl D. McDaniel Trung tâm Học liệu Trường Đại học Trà Vinh