01150nam a2200265Ia 4500 TVU_14242 210423s9999 xx 000 0 und d 039582835X 9780395828359 eng 338.04 W309 Boyes, William J The new managerial economics William Boyes Boston Houghton Mifflin Co. xviii, 363 p. ill. 27 cm Includes bibliographical references and index Boyes introduces non-majors to the power of economics in business decision making. The text's intuitive approach clearly highlights how economics influences marketing, management, and other business-related decisions. In addition to traditional principles of price theory, Managerial Economics examines organizational behavior, strategic management, human resource management, and emerging issues such as game theory, TQM, and information economics Managerial economics; Strategic planning William Boyes Trung tâm Học liệu Trường Đại học Trà Vinh