Semenik, R. J., & Richard J. Semenik. Promotion and integrated marketing communications. Cincinnati, Ohio: Thomson/South-Western.
Style de citation ChicagoSemenik, Richard J., et Richard J. Semenik. Promotion and Integrated Marketing Communications. Cincinnati, Ohio: Thomson/South-Western.
Style de citation MLASemenik, Richard J., et Richard J. Semenik. Promotion and Integrated Marketing Communications. Cincinnati, Ohio: Thomson/South-Western.
Attention : ces citations peuvent ne pas être correctes à 100%.