Semenik, R. J., & Richard J. Semenik. Promotion and integrated marketing communications. Cincinnati, Ohio: Thomson/South-Western.
Stile di citazione ChicagoSemenik, Richard J., e Richard J. Semenik. Promotion and Integrated Marketing Communications. Cincinnati, Ohio: Thomson/South-Western.
Citazione MLASemenik, Richard J., e Richard J. Semenik. Promotion and Integrated Marketing Communications. Cincinnati, Ohio: Thomson/South-Western.
Attenzione: Queste citazioni potrebbero non essere precise al 100%.