Semenik, R. J., & Richard J. Semenik. Promotion and integrated marketing communications. Cincinnati, Ohio: Thomson/South-Western.

Semenik, Richard J., و Richard J. Semenik. Promotion and Integrated Marketing Communications. Cincinnati, Ohio: Thomson/South-Western.

Semenik, Richard J., و Richard J. Semenik. Promotion and Integrated Marketing Communications. Cincinnati, Ohio: Thomson/South-Western.