Hoffman, K. D., & K. Douglas Hoffman; Michael R. Czinkota. (2005). Marketing principles and best practices. Mason, Ohio: Thomson/South-Western.
Chicago Style CitationHoffman, K. Douglas, and K. Douglas Hoffman; Michael R. Czinkota. Marketing Principles and Best Practices. Mason, Ohio: Thomson/South-Western, 2005.
MLA CitationHoffman, K. Douglas, and K. Douglas Hoffman; Michael R. Czinkota. Marketing Principles and Best Practices. Mason, Ohio: Thomson/South-Western, 2005.
Warning: These citations may not always be 100% accurate.