01141nam a2200265Ia 4500 TVU_14381 210423s9999 xx 000 0 und d 0324225180 9780324255181 eng 658.8 D435 Hoffman, K. Douglas Marketing principles and best practices K. Douglas Hoffman, Michael R. Czinkota Mason, Ohio Thomson/South-Western 2005 xlii, 598 p. col. ill. 29 cm Book Details Summary: The title of this book is Marketing Principles and Best Practices and it was written by K. Douglas Hoffman. This 3rd edition of Marketing Principles and Best Practices is in a Book format. This books publish date is January 2005. There are 598 pages in the book and it was published by Thomson South-Western. The 10 digit ISBN is 0324225180 and the 13 digit ISBN is 9780324225181. For the most current lowest price Marketing K. Douglas Hoffman; Michael R. Czinkota Trung tâm Học liệu Trường Đại học Trà Vinh