01417nam a2200265Ia 4500 TVU_14404 210423s9999 xx 000 0 und d 0538880899 9780538880893 eng 658.802 J200 Larréché, Jean-Claude MARKSTRAT3 the strategic marketing simulation Jean-Claude Larréché, Hubert Gatignon Cincinnati, Ohio South-Western College Pub. xiii, 208 p. ill. 28 cm This #1 marketing simulation is designed for teaching strategic marketing concepts. It incorporates theories of market and competitive behavior. Users are grouped into teams that are in direct competition in the simulated world. The teams will confront marketing problems, and develop and implement strategies over as many as 12 simulated years. MARKSTRAT3: The Marketing Strategy Simulation is the user's guide that accompanies the MARKSTRAT3 simulation software. Note: The MARKSTRAT3 software is not sold by ITP or South-Western College Publishing. Professors should contact STRAT*X (Boston: 617-494-8282, Paris: 330.1.64.45.87.53) for details concerning licensing of the software Marketing; Management games Jean-Claude Larréché; Hubert Gatignon Trung tâm Học liệu Trường Đại học Trà Vinh