rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Managing global accounts
  title info:
    sub title: nine critical factors for a world-class program
  title info: title
  name:
    name part: Capon, Noel
    role:
      role term: creator
  name:
    name part: Noel Capon; Dave Potter; Fred Schindler
  type of resource: text
  origin info:
    place:
      place term: xx
    place:
      place term: Mason, Ohio
    publisher: Thomson
    date issued: 9999
    issuance: monographic
  language:
    language term: und
  language:
    language term: eng
  physical description:
    form: print
    extent: xviii, 268 p.
    extent: ill.
    extent: 24 cm
  abstract: Globalization and global customers -- Critical success factors for managing global accounts -- Establishing the scope of global account program -- Securing senior management commitment -- Nominating and selecting the "right" global accounts -- Designing the line organization for managing global accounts -- Securing effective global account managers -- Developing effective global account plans -- Establishing the supporting organizational infrastructure -- Demonstrating the global account program's incremental value to the firm and to the global account -- Aligning critical success factors in managing global accounts
  note: Noel Capon, Dave Potter, Fred Schindler
  note: Includes bibliographical references and index
  subject:
    topic: Customer relations; International business enterprises
  classification: 658.84
  classification: N421
  identifier: 0324400764
  identifier: 9780324400762
  record info:
    record creation date: 210423
    record identifier: TVU_14419