rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Business to business marketing
  title info:
    sub title: analysis & practice in a dynamic environment
  title info: title
  name:
    name part: Vitale, Robert P.
    role:
      role term: creator
  name:
    name part: Robert P. Vitale; Joseph J. Giglierano
  type of resource: text
  origin info:
    place:
      place term: xx
    place:
      place term: Mason, Ohio
    publisher: South-Western/Thomas Learning
    date issued: 9999
    issuance: monographic
  language:
    language term: und
  language:
    language term: eng
  physical description:
    form: print
    extent: xxiii, 534 p.
    extent: ill. (some col.)
    extent: 26 cm
  abstract: Designed to prepare upper-level undergraduate and graduate business students for work in the exciting field of marketing, this text focuses on the basic principles of business marketing. Enlivened by interesting scenarios involving actual companies, people, and events within the business world, the examples serve to deepen student appreciation for business-to-business marketing while differentiating it from consumer marketing. A variety of real-world examples, based upon the authors' experience as business marketers in Silicon Valley, help to enrich the text
  note: Robert P. Vitale, Joseph J. Giglierano
  note: Includes bibliographical references and indexes
  subject:
    topic: Industrial marketing
  classification: 658.84
  classification: R418
  identifier: 0324072961
  identifier: 9780324072969
  record info:
    record creation date: 210423
    record identifier: TVU_14502