rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Integrated marketing communications in advertising and promotion
  title info: title
  name:
    name part: Shimp, Terrence A.
    role:
      role term: creator
  name:
    name part: Terrence A. Shimp
  type of resource: text
  origin info:
    place:
      place term: xx
    place:
      place term: Mason, OH
    publisher: Thomson/South-Western
    date issued: 2007
    date issued: 9999
    issuance: monographic
  language:
    language term: und
  language:
    language term: eng
  physical description:
    form: print
    extent: 629 p.
    extent: ill.
    extent: 27 cm
  abstract: The seventh edition of Shimp's market-leading "Advertising, Promotion, and Other Aspects of Integrated Marketing Communications" fully integrates all aspects of marketing communication. While continuing to focus on the time honored IMC methods, the text has undergone a significant revision to reflect new academic literature and practitioner developments in the field. In addition, a significant reorganization along with comprehensive treatment on the fundamentals of advertising and promotion are the focus of the revision. Some changes include a separate chapter on internet advertising, early coverage of ethical, regulatory, and environmental issues, and major condensing, combining, and adding of existing and new topics
  note: Terrence A. Shimp
  subject:
    topic: Advertising; Communication in marketing; Direct marketing
  classification: 659.1
  classification: T206
  identifier: 0324408080
  identifier: 9780324408089
  record info:
    record creation date: 210423
    record identifier: TVU_14572