rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Exploring direct and relationship marketing
  title info: title
  name:
    name part: Evans, Martin
    role:
      role term: creator
  name:
    name part: Martin Evans; Lisa O'Malley; Maurice Patterson
  type of resource: text
  origin info:
    place:
      place term: xx
    place:
      place term: Australia,United States
    publisher: Thomson
    date issued: 2004
    date issued: 9999
    issuance: monographic
  language:
    language term: und
  language:
    language term: eng
  physical description:
    form: print
    extent: xxiv, 520 p.
    extent: ill.
    extent: 26 cm
  abstract: The highly accessible text is divided into 4 Parts: Part 1 explores what direct marketing is and concentrates on the growth and origins of interactive and relational direct marketing Part 2 Analyses and evaluates the sources and use of data within direct and relationship marketing as well as examining the role and nature of conventional and new marketing research methods Part 3 analyses the nature of relationship marketing that the new data-informed marketing brings, to both organisation-customer interaction and organisation-organisation interaction, as well as investigating the recent phenonem of Customer Relationship Marketing (CRM) and Knowledge Management Part 4 explores media and messages for relational interaction, with particular attention paid to the Internet
  note: Martin Evans, Lisa O'Malley, Maurice Patterson
  note: Included index
  subject:
    topic: Direct marketing
  classification: 658.84
  classification: M109
  identifier: 1861529015
  identifier: 9781861529015
  record info:
    record creation date: 210423
    record identifier: TVU_14616