01503nam a2200253Ia 4500 TVU_14699 210423s9999 xx 000 0 und d 0324274122 9780324274127 eng 658.4012 C609 Out of context a creative approach to strategic management general editor, Cynthia Wagner Weick Mason, OH Thomson/South-Western xii, 126 p. 24 cm Includes bibliographical references (p. 125-126) Out of Context complements traditional texts in strategic management rather than substitutes for them. It helps readers to think about strategy conceptually and creatively, not just analytically, with a useful tool to achieve that end. Using metaphor as the principal means to uncover new insights, Wagner Weick has assembled a set of challenging resources. Combining readings from a wide-ranging mix of disciplines-sports, science, philosophy, art, and military history-with thoughtful introductions and thought-provoking discussion questions. Contributing authors include academics, such as Henry Mintzberg (McGill) and Kathleen Eisenhardt (Stanford), and practitioners, such as Boston Consulting Group founder Bruce Henderson. Strategic planning; Creative thinking; Creative ability in business general editor; Cynthia Wagner Weick Trung tâm Học liệu Trường Đại học Trà Vinh