01269nam a2200289Ia 4500 TVU_14706 210423s9999 xx 000 0 und d 0324233086 9780324233087 eng 658.87 C434 Samli, A. Coskun Up against the retail giants targeting weakness, gaining an edge A. Coskun Samli Mason, OH Thomson 2004 xxv, 194 p. ill. 24 cm Includes bibliographical references and index Retail marketing strategy development -- Fitting into multi-layered retail competition -- Major trends in the retailing sector -- The retail evolution -- Capitalizing on market potentials -- Consumer behavior and retail strategy -- Strategy alternatives -- Developing, measuring, and managing store image -- People are our strength -- We must communicate with our market -- Developing a merchandise mix -- Pricing is a powerful tool -- Being a part of a supply chain -- Controlling the store performance Marketing; Small business; Retail trade A. Coskun Samli Trung tâm Học liệu Trường Đại học Trà Vinh