rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Trade show and event marketing
  title info:
    sub title: plan, promote & profit
  title info: title
  name:
    name part: Stevens, Ruth P.
    role:
      role term: creator
  name:
    name part: Ruth P. Stevens
  type of resource: text
  origin info:
    place:
      place term: xx
    place:
      place term: Mason, OH
    publisher: Thomson
    date issued: 2004
    date issued: 9999
    issuance: monographic
  language:
    language term: und
  language:
    language term: eng
  physical description:
    form: print
    extent: xix, 340 p.
    extent: ill.
    extent: 24 cm
  abstract: Finally - an authority on maximizing your company's trade show potential. The author masterfully covers all aspects of trade show marketing - setting objectives, planning, promoting, executing, measuring performance, generating leads, working with the media, following up, and much more. Real-world case studies put the book's tips and techniques into action, and forms and illustrations are included where appropriate. An appendix is brimming with additional resources, including professional associations, publications, helpful Web sites, and a glossary of terms
  note: Ruth P. Stevens
  subject:
    topic: Trade shows; Congresses and conventions
  classification: 659.152
  classification: R522
  identifier: 0324206240
  identifier: 9780324206241
  record info:
    record creation date: 210423
    record identifier: TVU_15136