rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Consumer behavior
  title info: title
  name:
    name part: Hoyer, Wayne D.
    role:
      role term: creator
  name:
    name part: Wayne D. Hoyer; Deborah J. MacInnis
  type of resource: text
  origin info:
    place:
      place term: xx
    place:
      place term: Boston
    publisher: Houghton Mifflin Co.
    date issued: 9999
    issuance: monographic
  language:
    language term: und
  language:
    language term: eng
  physical description:
    form: print
    extent: xxiv, 531 p.
    extent: ill.
    extent: 26 cm
  abstract: Active field researchers and award-winning teachers Hoyer and MacInnis provide students with an accessible and topical introduction to consumer behavior. A broad conceptual model helps students see how all chapter topics tie together, and real-world examples reinforce each concept and theoretical principle under review. The text also focuses on the implications of consumer behavior research for marketers. Updated to reflect the most recent research and examples, the Fourth Edition features streamlined content and organization--from 21 to 20 chapters--as well as a new interior design and new photos and advertisements. In addition, several pedagogical features make the material accessible and meaningful to marketing students: chapter-opening cases show the anecdotal application of concepts, while end-of-chapter questions and exercises require students to investigate consumer behavior issues and analyze advertisements and marketing strategies. A range of technology resources supports instructors and students throughout the term
  note: Wayne D. Hoyer, Deborah J. MacInnis
  subject:
    topic: Consumer behavior
  classification: 658.8342
  classification: W112
  identifier: 0618643729
  identifier: 9780618643721
  record info:
    record creation date: 210423
    record identifier: TVU_15166