01131nam a2200265Ia 4500 TVU_15437 210423s9999 xx 000 0 und d 0618799702 9780618799701 eng 658.8 P947 Pride, William M. Marketing William M. Pride, O.C. Ferrell Boston, MA Houghton Mifflin Co. 2008 xxxi, 629 tr. 28 cm Includes bibliographical references and indexes Among them are print production, radio, TV, and outdoor advertising, internet marketing, direct marketing, market research and testing, pricing, marketing legislation, and much more. Here's a fact-filled reference guide for small business owners, internet marketers, advertising artists and copywriters, media analysts, business students, sales and marketing managers, and others seeking to understand marketing concepts and applications Metal trade William M. Pride; O.C. Ferrell Trung tâm Học liệu Trường Đại học Trà Vinh