rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Contemporary marketing
  title info: title
  name:
    name part: Boone, Louis E.
    role:
      role term: creator
  name:
    name part: Louis E. Boone; David L. Kurtz
  type of resource: text
  origin info:
    place:
      place term: xx
    place:
      place term: Mason, OH
    publisher: Thomson South-Western
    date issued: 2006
    date issued: 9999
    issuance: monographic
  language:
    language term: und
  language:
    language term: eng
  physical description:
    form: print
    extent: 1 v. (various pagings)
    extent: col. ill.
    extent: 28 cm
  abstract: CONTEMPORARY MARKETING by Boone and Kurtz has proven to be the premier principles of marketing text and package since the first edition. With each edition, this best selling author team builds and improves upon past innovations, creating the most technologically advanced, student friendly, instructor supported text available. The twelfth edition continues to provide the most current and up-to-date content by including the most current coverage of topics such as one-to-one marketing, strategic planning, guerilla marketing, customer relationship management, and much more
  note: Louis E. Boone, David L. Kurtz
  subject:
    topic: Marketing
  classification: 658.8
  classification: B432
  identifier: 0324236794
  identifier: 9780324236798
  record info:
    record creation date: 210423
    record identifier: TVU_15805