rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Public relations writing
  title info:
    sub title: form & style
  title info: title
  name:
    name part: Newsom, Doug
    role:
      role term: creator
  name:
    name part: Doug Newsom; Jim Haynes
  type of resource: text
  origin info:
    place:
      place term: xx
    place:
      place term: Belmont, CA
    publisher: Thomson Wadsworth
    date issued: 2008
    date issued: 9999
    issuance: monographic
  language:
    language term: und
  language:
    language term: eng
  physical description:
    form: print
    extent: xxii, 458 p.
    extent: ill.
    extent: 24 cm
  abstract: This text guides you through a logical progression of PR writing, starting with an explanation of how this kind of writing is unique and by exploring the legal and ethical obligations. The writing principles section, which covers both style and techniques, is followed by Public Relations writing assignments that you'll likely have to do in your early jobs: emails, memos, letters, reports and proposals, backgrounders and position papers. Writing for mass media and the more complex public relations writing functions, including media kits, media pitches, print and online newsletters, brochures, magazines, including those online, and annual reports are also covered in this comprehensive guide
  note: Doug Newsom, Jim Haynes
  subject:
    topic: Public relations
  classification: 659.2
  classification: D435
  identifier: 0495096253
  identifier: 9780495096252
  record info:
    record creation date: 210423
    record identifier: TVU_16015