01255nam a2200277Ia 4500 TVU_16097 210423s9999 xx 000 0 und d 0324226217 9780324226218 eng 658.4012 R418 Pitts, Robert A. Strategic management building and sustaining competitive advantage Robert A. Pitts, Robert Lei Mason, OH Thomson/South-Western 2006 xviii, 538 p. col. ill. 26 cm Do you know how to get the competitive advantage? STRATEGIC MANAGEMENT: BUILDING AND SUSTAINING COMPETITIVE ADVANTAGE shows you in detail how the world's top companies build, extend, and sustain a competitive advantage. How do they do it? Through distinctive competence, quality, globalization, change, and ethics. And because this business textbook is rich with study tools, STRATEGIC MANAGEMENT: BUILDING AND SUSTAINING COMPETITIVE ADVANTAGE gives you the competitive advantage on the test as well! Strategic planning; Industrial management Robert A. Pitts; Robert Lei Trung tâm Học liệu Trường Đại học Trà Vinh