01172nam a2200265Ia 4500 TVU_17331 210423s9999 xx 000 0 und d 0073049026 9780073049021 eng 658.8 G207 Grewal, Dhruv Marketing Dhruv Grewal, Michael Levy Boston McGraw-Hill Irwin 2008 1 v. (various pagings), col. maps ill. 25 cm Grewal and Levy's Marketing is the first text published since the AMA introduced its new value-based definition of the word "Marketing", making it the most modern and forward thinking of all principles of marketing offerings. It seeks to apply the marketing concept. Marketing and its supplementary package was built from scratch by focusing on what the market wants. The motto, "Marketing Creates Value" permeates this text and is stressed through the main themes of entrepreneurship, service global marketing, and ethics Marketing Dhruv Grewal; Michael Levy Trung tâm Học liệu Trường Đại học Trà Vinh