Perreault, W. D., & William D. Perreault; Joseph P. Cannon; E. Jerome McCarthy. Basic marketing: A marketing strategy planning approach. Boston: McGraw-Hill/Irwin.
Style de citation ChicagoPerreault, William D., et William D. Perreault; Joseph P. Cannon; E. Jerome McCarthy. Basic Marketing: A Marketing Strategy Planning Approach. Boston: McGraw-Hill/Irwin.
Style de citation MLAPerreault, William D., et William D. Perreault; Joseph P. Cannon; E. Jerome McCarthy. Basic Marketing: A Marketing Strategy Planning Approach. Boston: McGraw-Hill/Irwin.
Attention : ces citations peuvent ne pas être correctes à 100%.