APA Citation

Perreault, W. D., & William D. Perreault; Joseph P. Cannon; E. Jerome McCarthy. Basic marketing: A marketing strategy planning approach. Boston: McGraw-Hill/Irwin.

Chicago Style Citation

Perreault, William D., and William D. Perreault; Joseph P. Cannon; E. Jerome McCarthy. Basic Marketing: A Marketing Strategy Planning Approach. Boston: McGraw-Hill/Irwin.

MLA Citation

Perreault, William D., and William D. Perreault; Joseph P. Cannon; E. Jerome McCarthy. Basic Marketing: A Marketing Strategy Planning Approach. Boston: McGraw-Hill/Irwin.

Warning: These citations may not always be 100% accurate.