Perreault, W. D., & William D. Perreault; Joseph P. Cannon; E. Jerome McCarthy. Basic marketing: A marketing strategy planning approach. Boston: McGraw-Hill/Irwin.
Chicago Style CitationPerreault, William D., and William D. Perreault; Joseph P. Cannon; E. Jerome McCarthy. Basic Marketing: A Marketing Strategy Planning Approach. Boston: McGraw-Hill/Irwin.
MLA CitationPerreault, William D., and William D. Perreault; Joseph P. Cannon; E. Jerome McCarthy. Basic Marketing: A Marketing Strategy Planning Approach. Boston: McGraw-Hill/Irwin.
Warning: These citations may not always be 100% accurate.