Cita APA

Perreault, W. D., & William D. Perreault; Joseph P. Cannon; E. Jerome McCarthy. Basic marketing: A marketing strategy planning approach. Boston: McGraw-Hill/Irwin.

Citación estilo Chicago

Perreault, William D., y William D. Perreault; Joseph P. Cannon; E. Jerome McCarthy. Basic Marketing: A Marketing Strategy Planning Approach. Boston: McGraw-Hill/Irwin.

Cita MLA

Perreault, William D., y William D. Perreault; Joseph P. Cannon; E. Jerome McCarthy. Basic Marketing: A Marketing Strategy Planning Approach. Boston: McGraw-Hill/Irwin.