01233nam a2200265Ia 4500 TVU_17663 210423s9999 xx 000 0 und d 8935086805442 eng 658.8 C747 Cone, Steve Steal these ideas! Marketing secrets that will make you a star Steve Cone Ho Chi Minh city The Publishing House 2006 xi, 187 p. ill. 21 cm Steve Cone, an advertising and marketing veteran of nearly thirty years with and for leading companies including Citigroup, American Express, Epsilon, Appple, and Fidelity, has the kind of hard-earned, high level experience that translates into valuable, tested ideas on what really works --and doesn't--in marketing. Cone delivers hundreds of pearls in a a sharp, no-nonsense, and witty style on all facets of marketing, branding, and advertising with all the candor and freshness you'd expect from a a knowledgeable good friend in the business Marketing; Success in business; Marketing secrets Steve Cone Trung tâm Học liệu Trường Đại học Trà Vinh