01802nam a2200265Ia 4500 TVU_18526 210423s9999 xx 000 0 und d 0073380954 9780073380957 eng 658.8 G207 Dhruv Grewal Marketing Dhruv Grewal, Michael Levy Boston McGraw-Hill Irwin 2010 xxxv, 683 p. ill. (chiefly col.), col. maps 29 cm It is clear that marketing has changed significantly in the past few decades. So much so, that in 2004 and again in 2007, the American Marketing Association redefined the word marketing