rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Marketing
  title info: title
  name:
    name part: Dhruv Grewal
    role:
      role term: creator
  type of resource: text
  origin info:
    place:
      place term: xx
    place:
      place term: Boston
    publisher: McGraw-Hill Irwin
    date issued: 2010
    date issued: 9999
    issuance: monographic
  language:
    language term: und
  language:
    language term: eng
  physical description:
    form: print
    extent: xxxv, 683 p.
    extent: ill. (chiefly col.), col. maps
    extent: 29 cm
  abstract: It is clear that marketing has changed significantly in the past few decades. So much so, that in 2004 and again in 2007, the American Marketing Association redefined the word marketing
  note: Dhruv Grewal, Michael Levy
  classification: 658.8
  classification: G207
  identifier: 0073380954
  identifier: 9780073380957
  record info:
    record creation date: 210423
    record identifier: TVU_18526