02058nam a2200277Ia 4500 TVU_18663 210423s9999 xx 000 0 und d 0130323640 9780130323644 eng 658.84 D201 Deitel, Harvey M. E-business & e-commerce for managers H.M. Deitel, P.J. Deitel, K. Steinbuhler Upper Saddle River, N.J. Prentice Hall 2000 xxxvii, 794 p. ill. 24 cm Includes bibliographical references and index Finally, there's an authoritative, comprehensive manager's guide to every aspect of building and managing a successful e-Business! e-Business and e-Commerce for Managers starts by reviewing today's leading e-Business models, as well as several key industries where e-Businesses offer especially attractive opportunities, including entertainment, career development, e-Publishing, and online finance. Next, it helps managers address each key strategic and technical component of a successful e-Business. Coverage includes: planning and building a robust Web site infrastructure; deploying effective Internet-based marketing and affiliate programs; using Customer Relationship Management to strengthen customer loyalty; managing online transactions; protecting the security of your site; and much more. The book includes a step-by-step guide to e-Business site building, as well as a full chapter on leveraging new e-Business opportunities associated with the wireless Internet. An appendix features development of a complete Web-based shopping cart application using HTML, JavaScript, VBScript, Active Server Pages, and an Access database. For all managers, business owners, and others who need a comprehensive overview of how to build and manage an e-Business Electronic commerce; Business enterprises H.M. Deitel; P.J. Deitel; K. Steinbuhler Trung tâm Học liệu Trường Đại học Trà Vinh