rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Essentials of marketing
  title info:
    sub title: a marketing strategy planning approach
  title info: title
  name:
    name part: William, D. Perreault, Jr.
    role:
      role term: creator
  name:
    name part: William D. Perreault; Jr.; Joseph P. Cannon; E. Jerome McCarthy
  type of resource: text
  origin info:
    place:
      place term: xx
    place:
      place term: New York
    publisher: McGraw-Hill/Irwin
    date issued: 2010
    date issued: 9999
    issuance: monographic
  language:
    language term: und
  language:
    language term: eng
  physical description:
    form: print
    extent: xxxix, 691 p.
    extent: ill. (some col.)
    extent: 28 cm
  abstract: This book is about marketing and marketing strategy planning. And, at its essence, marketing strategy planning is about figuring out how to do a superior job of satisfying customers. This author team takes that point of view seriously and believes in practicing what they preach. Your customers can trust that this new edition of Essentials of Marketing 12e and all of the other teaching and learning materials that accompany it
  note: William D. Perreault, Jr., Joseph P. Cannon, E. Jerome McCarthy
  note: Includes bibliographical references and indexes
  subject:
    topic: Marketing
  classification: 658.8
  classification: P206
  identifier: 0073404810
  identifier: 9780073404813
  record info:
    record creation date: 210423
    record identifier: TVU_19255