01284nam a2200289Ia 4500 TVU_19321 210423s9999 xx 000 0 und d 0077243307 9780077243302 eng 302.23 B109 Baran, Stanley J. Introduction to mass communication media literacy and culture Stanley J. Baran Boston McGraw-Hill Higher Education 2009 1 v. (various pagings) ill. (chiefly col.) 28 cm. + Includes bibliographical references and index This text encourages students to take more active roles as media consumers and gives them a deeper understanding of the role that the media play in both shaping and reflecting culture. Through this cultural perspective, students learn that audience members are as much a part of the mass communication process as are the media producers, technologies, and industries. This was the first university-level text to make media literacy central to its approach Mass media; Mass media and culture; Mass media literacy Stanley J. Baran Trung tâm Học liệu Trường Đại học Trà Vinh