rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Introduction to mass communication
  title info:
    sub title: media literacy and culture
  title info: title
  name:
    name part: Baran, Stanley J.
    role:
      role term: creator
  name:
    name part: Stanley J. Baran
  type of resource: text
  origin info:
    place:
      place term: xx
    place:
      place term: Boston
    publisher: McGraw-Hill Higher Education
    date issued: 2009
    date issued: 9999
    issuance: monographic
  language:
    language term: und
  language:
    language term: eng
  physical description:
    form: print
    extent: 1 v. (various pagings)
    extent: ill. (chiefly col.)
    extent: 28 cm. +
  abstract: This text encourages students to take more active roles as media consumers and gives them a deeper understanding of the role that the media play in both shaping and reflecting culture. Through this cultural perspective, students learn that audience members are as much a part of the mass communication process as are the media producers, technologies, and industries. This was the first university-level text to make media literacy central to its approach
  note: Stanley J. Baran
  note: Includes bibliographical references and index
  subject:
    topic: Mass media; Mass media and culture; Mass media literacy
  classification: 302.23
  classification: B109
  identifier: 0077243307
  identifier: 9780077243302
  record info:
    record creation date: 210423
    record identifier: TVU_19321