01629nam a2200277Ia 4500 TVU_19977 210423s9999 xx 000 0 und d 0618192433 9780618192434 eng 658.8 P302 Pride, William M. Marketing concepts and strategies William M. Pride, O.C. Ferrell Boston Houghton Mifflin Co. 1 v. (various pagings) col. ill., col. maps 29 cm Includes bibliographical references and indexes Engaging and motivating students with diverse backgrounds and different interest levels in marketing requires stimulating and effective teaching materials-and Pride/Ferrel continues to be the resource of choice for instructors. Combining contemporary coverage of marketing strategies and concepts with real-world examples, this text and its outstanding suite of supplements supply students with the knowledge and decision-making skills they'll need to succeed in today's competitive business environment. Topical issues including customer relationship management, supply chain management, the latest e-commerce models, and the current re-evaluation of dot-coms are just a few examples the authors use to connect marketing to students' personal lives. The latest edition also features a new design and additional photos, providing a fresh contemporary look and feel to the text Marketing William M. Pride; O.C. Ferrell Trung tâm Học liệu Trường Đại học Trà Vinh