01629nam a2200277Ia 4500 TVU_20046 210423s9999 xx 000 0 und d 0078137144 9780078137143 eng 658.4012 G104 Gamble, John Essentials of strategic management the quest for competitive advantage John E. Gamble, Arthur A. Thompson, Jr New York McGraw-Hill Irwin xxxi, 557 p. col. ill. 26 cm Includes bibliographical references and indexes Essentials of Strategic Management responds head-on to the growing requests by business faculty for a concisely-written strategic management text that's robust and theory-driven and supported with a compelling collection of cases. This text was written with four objectives in mind: 1) Although relatively brief in length, the text provides students with an up-to-date and thorough understanding of essential strategic management concepts and analytic tools; 2) It simplifies the task of demonstrating student learning through course embedded assessment; 3) The concepts are supported by contemporary, well-written cases involving headline strategic issues; and lastly, 4) The text serves as the theoretical foundation of a teaching approach incorporating a business strategy simulation Strategic planning; Business planning; Competition; Strategic planning John E. Gamble; Arthur A. Thompson; Jr Trung tâm Học liệu Trường Đại học Trà Vinh