01151nam a2200265Ia 4500 TVU_20047 210423s9999 xx 000 0 und d 0077386434 9780077386436 eng 658.8 G207 Grewal, Dhruv Marketing Dhruv Grewal, Michael Levy New York McGraw Hill/Irwin x, 422 p. ill. 28 cm Includes bibliographical references and index Students receive a cost-effective, easy to read, focused text complete with study resources (both print and online) to help them review for tests and apply chapter concepts. Professors receive a text that contains all the pertinent information - yet in a more condensed format that is easier to cover by students. Online gradable assignments are provided to utilize the power of the web, making projects more fun for students and automatically grade materials to support instructors Marketing Dhruv Grewal; Michael Levy Trung tâm Học liệu Trường Đại học Trà Vinh