01525nam a2200265Ia 4500 TVU_20700 210423s9999 xx 000 0 und d 0124055311 9780124055315 eng 302.3 G428 Golbeck, Jennifer Analyzing the social web Jennifer Golbeck Waltham, MA Morgan Kaufmann is an imprint of Elsevier xxvi, 264 p. ill. 25 cm Includes bibliographical references (p. 249-253) and index Analyzing the Social Web provides a framework for the analysis of public data currently available and being generated by social networks and social media, like Facebook, Twitter, and Foursquare. Access and analysis of this public data about people and their connections to one another allows for new applications of traditional social network analysis techniques that let us identify things like who are the most important or influential people in a network, how things will spread through the network, and the nature of peoples' relationships. Analyzing the Social Web introduces you to these techniques, shows you their application to many different types of social media, and discusses how social media can be used as a tool for interacting with the online public Social media; Social networks; Human-computer interaction Jennifer Golbeck Trung tâm Học liệu Trường Đại học Trà Vinh