01488nam a2200289Ia 4500 TVU_20701 210423s9999 xx 000 0 und d 0124076742 9780124076747 eng 658.872 L201 Leibtag, Ahava The digital crown winning at content on the web Ahava Leibtag Amsterdam,Boston Morgan Kauffmann is an imprint of Elsevier 2014 xxvi, 331 p. col. ill. 24 cm Includes bibliographical references and index In 1997, Bill Gates famously said "Content is king." Since then, the digital marketing world has been scrambling to fulfill this promise, as we finally shift our focus to what consumers really want from our brands: a conversation.The Digital Crown walks you through the essentials of crafting great content: the fundamentals of branding, messaging, business goal alignment, and creating portable, mobile content that is future-ready. Systems create freedom, and within this book you'll learn the seven critical rules to align your internal and external content processes, including putting your audience first, involving stakeholders early and often, and creating multidisciplinary content teams Internet marketing; Branding (Marketing) Ahava Leibtag Trung tâm Học liệu Trường Đại học Trà Vinh