rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Practical web analytics for user experience
  title info:
    sub title: how analytics can help you understand your users
  title info: title
  name:
    name part: Beasley, Michael
    role:
      role term: creator
  name:
    name part: Michael Beasley; UX Designer; ITHAKA; Ypsilanti; Michigan; USA
  type of resource: text
  origin info:
    place:
      place term: xx
    place:
      place term: Amsterdam,Boston
    publisher: Morgan Kaufmann, an imprint of Elsevier
    date issued: 2013
    date issued: 9999
    issuance: monographic
  language:
    language term: und
  language:
    language term: eng
  physical description:
    form: print
    extent: xv, 234 p.
    extent: ill.
    extent: 24 cm
  abstract: Practical Web Analytics for User Experience teaches you how to use web analytics to help answer the complicated questions facing UX professionals. Within this book, you'll find a quantitative approach for measuring a website's effectiveness and the methods for posing and answering specific questions about how users navigate a website. The book is organized according to the concerns UX practitioners face. Chapters are devoted to traffic, clickpath, and content use analysis, measuring the effectiveness of design changes, including A/B testing, building user profiles based on search habits, supporting usability test findings with reporting, and more. This is the must-have resource you need to start capitalizing on web analytics and analyze websites effectively
  note: Michael Beasley, UX Designer, ITHAKA, Ypsilanti, Michigan, USA
  subject:
    topic: Web usage mining; Internet users; Web sites
  classification: 6.3
  classification: B200
  identifier: 0124046193
  identifier: 9780124046191
  record info:
    record creation date: 210423
    record identifier: TVU_20707