01484nam a2200277Ia 4500 TVU_20997 210423s9999 xx 000 0 und d 0135090784 9780135090787 eng 658.872 L111 Laudon, Kenneth C. E-commerce business, technology, society Kenneth C. Laudon, Carol Guercio Traver Upper Saddle River, N.J. ; Harlow Pearson Education 912 p. ill. 25 cm Includes bibliographical references and index For the undergraduate and graduate e-commerce course in any business discipline. The market-leading text for E-commerce. This comprehensive, market-leading text emphasizes the three major driving forces behind E-commerce--technology change, business development, and social issues--to provide a coherent conceptual framework for understanding the field. The sixth edition--including all of the data, figures, and tables in the book--has been updated through August 2009 with the latest marketing and business intelligence available from eMarketer, Pew Internet & American Life Project, Forrester Research, Jupiter Research, Gartner, and other industry sources Electronic commerce; Internet marketing; Information technology Kenneth C. Laudon; Carol Guercio Traver Trung tâm Học liệu Trường Đại học Trà Vinh