rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Electronic marketing
  title info:
    sub title: integrating electronic resources into the marketing process
  title info: title
  name:
    name part: Reedy, Joel
    role:
      role term: creator
  name:
    name part: Joel Reedy; Shauna Schullo
  type of resource: text
  origin info:
    place:
      place term: xx
    place:
      place term: Mason, Ohio
    publisher: Thomson/South-Western
    date issued: 9999
    issuance: monographic
  language:
    language term: und
  language:
    language term: eng
  physical description:
    form: print
    extent: xx, 570 p.
    extent: ill.
    extent: 28 cm
  abstract: This innovative and exciting new edition of Electronic Marketing combines the traditional proven marketing process of situation analysis, marketing planning, and marketing implementation to introduce the enhanced speed, accuracy, and target ability of electronic marketing resources. Electronic Marketing is the ideal guide for the marketing student to understand and integrate electronic resources into the learning process
  note: Joel Reedy, Shauna Schullo
  note: Includes bibliographical references and index
  subject:
    topic: Telemarketing; Internet marketing
  classification: 658.872
  classification: R3275
  identifier: 0324175957
  identifier: 9780324175950
  record info:
    record creation date: 210423
    record identifier: TVU_21711