00997nam a2200277Ia 4500 TVU_21743 210423s9999 xx 000 0 und d 0132598965 9780132598965 eng 658.83 B9671 Burns, Alvin C. Basic marketing research using Microsoft Excel data analysis Alvin C. Burns, Ronald F. Bush Boston Pearson 413 p. col. ill. 26 cm Includes index Basic Marketing Research uses an Excel add-in software for data analysis, an integrated case, and experiential learning exercises to present a concise introduction to market research fundamentals. This text also provides students with resources they can use in their future careers Marketing research Alvin C. Burns; Ronald F. Bush Trung tâm Học liệu Trường Đại học Trà Vinh