01478nam a2200277Ia 4500 TVU_22403 210423s9999 xx 000 0 und d 1118340515 9781118340516 eng 659.202854678 M3791 Martin, Amy Jo Renegades write the rules how the Digital Royalty use social media to innovate Amy Jo Martin San Francisco Jossey-Bass x, 207 p. ill. 24 cm Includes bibliographical references and index Learn the rules to building loyal (and lucrative) digital followings Renegades Write the Rules reveals the innovative strategies behind the social media success of today s top celebrities, brands, and sports icons, and how you can follow their lead. Author Amy Jo Martin is the founder of Digital Royalty and the woman who pioneered how professional sports integrate social media. In this book she shows how to build a faithful following and beat the competition clamoring for people's attention by continually delivering value - when, where, and how people want it. People want to be heard, to be involved, to be entertained, to be adventurous, to be informed Digital Royalty (Firm); Social media; Digital communications; Internet in public relations Amy Jo Martin Trung tâm Học liệu Trường Đại học Trà Vinh