01667nam a2200265Ia 4500 TVU_22409 210423s9999 xx 000 0 und d 1118471687 9781118471685 eng 302.3 S472 Semmelhack, Peter Social machines how to develop connected products that change customers' lives Peter Semmelhack Hoboken, New Jersey John Wiley & Sons, Inc. ix, 245 p. ill. 24 cm Companies like Facebook and Twitter have redefined social interaction. But what if machines like automobiles, bicycles, health monitors, appliances, instruments, and anything else you can connect to the Internet, could all become members of your social network, collect data you care about, and feed it back to you at just the right time? Nike+ is already doing this for your body, but every major industry, from healthcare to cars to home construction, is now building sensors and digital connectivity into their next generation of products. Companies like Ford, Pepsi, Verizon, and Procter and Gamble are also using social machines to reach new markets, improve brand/market awareness, and increase revenues. Social Machines is the first book for business people, marketers, product developers, and technologists, explaining how this trend will change our world, how your business will benefit, and how to create connected products that customers love Social media; Social networks Peter Semmelhack Trung tâm Học liệu Trường Đại học Trà Vinh