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   <subfield code="a">Getting innovation right</subfield>
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   <subfield code="b">how leaders leverage inflection points to drive success</subfield>
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   <subfield code="c">25 cm</subfield>
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   <subfield code="a">Includes bibliographical references (pages 227-231) and index</subfield>
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   <subfield code="a">Real-world strategies for uncovering potential and capitalizing on opportunity Innovation is worth little unless it generates lasting success, and gaining measurable results from new ideas requires more than creative risk-taking. Successful innovation demands a tactical approach, and Getting Innovation Right reveals how your company can secure real traction and growth in the marketplace. With Seth Kahan's outcome-based approach, based on his experience leading innovation initiatives at a diverse range of organizations, you will identify the inflection points that generate market opportunities for your company and leverage the best techniques for securing a foothold in a lucrative new space</subfield>
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