rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    non sort: The
  title info:
    sub title: how engaging your customers and employees can make your business thrive
  title info: title
  name:
    name part: Stratten, Scott
    role:
      role term: creator
  name:
    name part: Scott Stratten
  type of resource: text
  origin info:
    place:
      place term: xx
    place:
      place term: Hoboken, N.J
    publisher: John Wiley & Sons
    date issued: 9999
    issuance: monographic
  language:
    language term: und
  language:
    language term: eng
  physical description:
    form: print
    extent: ix, 123, 127 p.
    extent: 24 cm
  abstract: UnAwesome is UnAcceptable. The Book of Business Awesome is designed as two short books put together one read from the front and the other read from the back when flipped over. Covering key business concepts related to marketing, branding, human resources, public relations, social media, and customer service, The Book of Business Awesome includes case studies of successful businesses that gained exposure through being awesome and effective. This book provides actionable tools enabling readers to apply the concepts immediately to their own businesses. The flip side of the book, The Book of Business UnAwesome, shares the train-wreck stories of unsuccessful businesses and showcases what not to do. * Key concepts include the power of peripheral referrals and how to create content for your "third circle" * Explains how to re-recruiting your employees and re-court your customers Ensure that your business remains awesome, instead of unawesome, and apply these awesomely effective strategies to your business today
  note: Scott Stratten
  subject:
    topic: Relationship marketing; Customer relations; Management
  classification: 658.812
  classification: S911
  identifier: 1118315227
  identifier: 9781118315224
  record info:
    record creation date: 210423
    record identifier: TVU_22462