01445nam a2200277Ia 4500 TVU_22463 210423s9999 xx 000 0 und d 1118077547 9781118077542 eng 153.44 C547 Cholle, Francis P. The why the best decisions balance reason and instinct Francis P. Cholle San Francisco, CA Jossey-Bass xxxi, 254 p. ill. 24 cm Includes bibliographical references and index A dynamic new way to understand intuition, already implemented around the world at top companies and business schools Neuroscience shows that instinct has a leading role in complex decision-making, yet imaginative play is the most direct means of activating our creativity and problem-solving abilities. Based on over 20 years of Cholle's wide-ranging professional experience and insights, The Intuitive Compass offers a fascinating new approach to innovative problem-solving, decision-making, and sustainable value creation. Through a concept known as Intuitive Intelligence, Cholle shows how anyone can improve creative brainpower by harnessing the balance between reason and instinct Intuition; Problem solving; Decision making Francis P. Cholle Trung tâm Học liệu Trường Đại học Trà Vinh